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Emerging & Overhyped

This is the category where "longevity medicine" marketing runs furthest ahead of the evidence. None of the four items below are without scientific merit — but none are validated for the individual decision-making they're commonly sold for either. We think this section is the most important one on the site, precisely because it's the one most testing companies won't write honestly.

Why grade these separately? Each of these has a genuine, active, legitimate research programme behind it. The issue isn't that the science is fake — it's that direct-to-consumer products have been commercialised well ahead of the point where the underlying research supports individual clinical or lifestyle decisions.